Increasingly Internet consumers are starting to use broadband connections for personal use, the more options you have to integrate rich Internet applications (RIA) on your site. A Rich Internet will allow users with a further improvement of the Web experience that is mutually interactive, attractive and flexible. ARI provide instant response which is received when using desktop applications but now on the Web. Examples of ARI can be a configurator products, Bot Internet, or an intuitive audio and video. Now, many of these use heavy amounts of bandwidth, but as more people move to broadband there will be no problem in terms of time loading pages.

Two technologies that are used to create rich Internet applications are Macromedia Flash and AJAX. Flash is a popular software that was developed by Macromedia. It is used to create vector graphics-based animation programs with navigation interfaces, illustrations, simple and interactivity for the Web. AJAX (Asynchronous JavaScript and XML) is a term that describes a Web development technique for creating interactive Web applications using a combination of: * HTML (or XHTML) and Cascading Style Sheets for the presentation of information * Document Object Model and JavaScript to display dynamic and interact with the information presented * XML, XSLT and the XMLHttpRequest object to exchange and manipulate data asynchronously with a Web server.

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